Since the beginning, Chevrolet has called Detroit home, which is why it made perfect sense for Chevrolet and Little Caesar’s Arena to join forces. Chevrolet is now the official vehicle of the brand new Little Caesar’s Arena, home to the Detroit Red Wings, concerts, and other entertainment. Since 2015, Chevrolet has been the official vehicle for the Detroit Red Wings.
Paul Edwards, U.S. vice president of Chevrolet Marketing, said, “We look forward to continuing to support the Red Wings and the revitalization of our hometown, the City of Detroit, as a landmark partner in the new Little Caesars Arena — a perfect complement to our partnership with the Detroit Tigers and presence at Comerica Park.”
With this expanded partnership, Chevrolet will have an even bigger presence at the arena. The northeast entrance, along Woodward Avenue, will feature large-scale Chevrolet branding. In addition, there will be a new Chevrolet Plaza with a giant video screen that will be used for community programming and concerts.
Visitors to the arena will be able to spot the Chevrolet brand and distinctive bowtie throughout the venue, including being one of four in ice partners.
The team here at Buff Whelan Chevrolet in Sterling Heights, MI is excited about this new partnership between Chevrolet and Little Caesar’s Arena and we can’t wait to see what the future holds!